Phase 2: Collaboration
The collaboration phase of Web services adoption will drive process and
operational improvements in many business areas, provided that the inte-
gration hurdles can be overcome and that the tools and technologies are
mature enough to enable true collaborative behavior. Maturation in the
collaboration phase of Web services adoption will prepare organizations
for the next phase, innovation. This phase of Web services adoption will
spur a new wave of rapid business change, which will largely shape the
next wave of Internet expansion worldwide.
Phase 3: Innovation
During the innovation phase of Web services adoption, organizations will
devise completely new ways of doing business based around Web services.
These firms will leverage what has been learned from internal integration
projects and from collaboration projects with outside customers, partners,
and suppliers. These organizations will be able to turn these lessons into
new business processes and new sources of competitive advantage. They
will use Web services as an innovation platform to drive new levels of busi-
ness performance along multiple dimensions of their value chains.
The innovation phase will spur a wave of new ideas for how business
processes can be distributed, organized, and executed across corporate and
industry boundaries. With Web services, the notion of industry conver-
gence has a higher probability of realization because of the widespread
agreement that it is the right way to conduct business. The innovation
phase of Web services adoption will eliminate major roadblocks to the
widespread use of Web services to drive new business process innovation
and, ultimately, dramatic levels of business execution and performance.
Phase 4: Domination
The domination phase of Web services adoption will be the culmination of
the previous three phases: integration, collaboration, and innovation. The
domination phase is where the winners are separated from the also-rans,
based on their ability to drive superior business value through the use of
Web services in Distributed Business Process Execution (DBPE).
The domination phase will be based on superior performance in
business as well as in the use of and innovation in Web services.
Dominance will be established by a few organizations in each industry
that realized the potential of Web services, both in changing internally
the ways in which organizations can operate and outperform their
competition using their information technology capabilities.
EXECUTIVES GUIDE TO WEB SERVICES
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