Sedgewick, looking pleased with himself, sits down across from Duns- ton  and  finally  puts  the  marker  down  on  the  table  as  Dunston  finished writing a few more notes in his legal pad. “So, based on our discussion, what would you suggest we do to get started here? Are there some things we should begin doing right away, as well as planning for the future?” Sedgewick  promptly  replies.  “First,  I’d  like  to  get  some  of  my  core team educated about Web services, and I also suggest we arrange a briefing for all of the executive team as well. That will be important so we’re all speaking the same language about Web services and their potential. Next, we  can  begin  prioritizing  the  list  of  business  and  technology  initiatives you’re considering for next year and see where we can drive their comple- tion  faster  with  Web  services  and  realize  the  business  benefits  more quickly.” Dunston tilts his head back and looks up at the ceiling. “What about the M&A integration issue? I’d like to begin working on that process as well—perhaps putting some kind of a specification or architecture together describing how we can use Web services to shorten the integration time of an acquisition.” Sedgewick nodded his agreement. “Okay, we’ll put together a briefing describing how we might stream- line  the  systems  integration  component  of  the  M&A  process,  what  we would need to begin developing a Web services framework to achieve it, and when it can be tested and ready. We can fine-tune it once we begin the due diligence process.” Satisfied, Dunston finished taking notes. “Good. Let’s fast-track the exec- utive briefing and get your team trained, and I’ll have a standing agenda item every two weeks at our staff meetings to discuss how these Web services initia- tives are progressing. Let me know what resources you need.” The  meeting  ended,  and  Sedgewick  exited  Dunston’s  office—bidding him  goodbye  as  he  walked  out.  Both  executives  are  thinking  the  same thought as they part: “Web services are going to have a significant impact on the way we do business! We’d better make sure that we’re ready to take the Web services initiative before our competitors do.” Both Dunston and Sedgewick are correct. Web services will have a sig- nificant impact on the way they do business in the coming years. Arising from  the  dust  of  the  dot-com  boom  and  bust,  Web  services  are  perhaps what the Internet should have been originally. While we are still studying the  business  lessons  of  the  first  Internet  wave,  one  thing  is  clear: Technology does not stand still, even though business conditions might be difficult. Once the technological genie escapes from the bottle, the possibil- ities that are unleashed are endless. Web services will change the way that organizations locate, research, assemble, test, and deploy software to solve business problems, as well as 8 EXECUTIVE’S GUIDE TO WEB SERVICES 74188_WY_Marks_01  2/5/2003  4:08 PM  Page 8