Sedgewick, looking pleased with himself, sits down across from Duns-
ton and finally puts the marker down on the table as Dunston finished
writing a few more notes in his legal pad. So, based on our discussion,
what would you suggest we do to get started here? Are there some things
we should begin doing right away, as well as planning for the future?
Sedgewick promptly replies. First, Id like to get some of my core
team educated about Web services, and I also suggest we arrange a briefing
for all of the executive team as well. That will be important so were all
speaking the same language about Web services and their potential. Next,
we can begin prioritizing the list of business and technology initiatives
youre considering for next year and see where we can drive their comple-
tion faster with Web services and realize the business benefits more
Dunston tilts his head back and looks up at the ceiling. What about
the M&A integration issue? Id like to begin working on that process as
wellperhaps putting some kind of a specification or architecture together
describing how we can use Web services to shorten the integration time of
an acquisition. Sedgewick nodded his agreement.
Okay, well put together a briefing describing how we might stream-
line the systems integration component of the M&A process, what we
would need to begin developing a Web services framework to achieve it,
and when it can be tested and ready. We can fine-tune it once we begin the
due diligence process.
Satisfied, Dunston finished taking notes. Good. Lets fast-track the exec-
utive briefing and get your team trained, and Ill have a standing agenda item
every two weeks at our staff meetings to discuss how these Web services initia-
tives are progressing. Let me know what resources you need.
The meeting ended, and Sedgewick exited Dunstons officebidding
him goodbye as he walked out. Both executives are thinking the same
thought as they part: Web services are going to have a significant impact
on the way we do business! Wed better make sure that were ready to take
the Web services initiative before our competitors do.
Both Dunston and Sedgewick are correct. Web services will have a sig-
nificant impact on the way they do business in the coming years. Arising
from the dust of the dot-com boom and bust, Web services are perhaps
what the Internet should have been originally. While we are still studying
the business lessons of the first Internet wave, one thing is clear:
Technology does not stand still, even though business conditions might be
difficult. Once the technological genie escapes from the bottle, the possibil-
ities that are unleashed are endless.
Web services will change the way that organizations locate, research,
assemble, test, and deploy software to solve business problems, as well as
EXECUTIVES GUIDE TO WEB SERVICES
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