16 C H A P T E R   1 automating the insertion of metadata in your site. Meanwhile, there are a few things you can do: Analyze your information. Analysis of information is a special discipline within knowledge management, with well-established methods and models. You do not need to go that far, however. It is enough if you do a quick and dirty subjective analysis (i.e., what do you think your site is?) Determine what you want to say. Is your goal that people who download your pages should be aware of who created it, or is it that they should find you easier with a search engine? Or both? Is your target group other companies in your business, or do you want to reach anyone and everyone on the Web? Classify your information. Remarkably few sites (even the do-gooders of the Web, the W3C) distinguish between officially published documents, e- mail lists that are archived, and temporary pages that are work items. Classifying your documents according to a pre-established vocabulary will let users find the documents on your site that are most relevant. Determine which vocabulary suits you. Once you have an understanding of you want to say, you can determine which formal vocabulary you should use to describe your site. Create the statements. Having determined that, you can create the statements that describe your site. This can be done using any one of a number of different tools. Insert the statements in your documents. Once you have created the statements, you can insert them into your documents (or templates, if you run a database-driven site). And then, users will be able to work with your information in a way that is much more satisfying to them than today. 69528_CH01Ix  4/6/2001 8:15 AM  Page 16